Why leaving Lumen for Muddy Matches makes sense

Thursday, November 05th, 2020

Muddy Matches’ traditional roots and thriving Over 50s dating scene are worth a fresh look with Lumen set to close

There were more than a few eyebrows raised here at Muddy Matches country life dating, when we heard Lumen was closing down its Over 50s dating app later this month (November).

In the two years of running, the team at Lumen have been our rather less muddy allies in taking a slightly less conventional route to the ‘swipe right’ style of online dating; all whilst raising standards.

Like Muddy Matches, Lumen have offered something more in keeping with the needs of a more traditional, but no less committed and passionate, singles audience whilst being mindful that the confidence, comfort, privacy and welfare of its loyal singletons comes first.

The Over 50s online dating scene has been reshaped and the whole experience is now much less daunting for people unfamiliar with the way it all works.

There was a lot to love about what Lumen brought to the party; but it is the same kind of safe, comforting, reassuring love that Muddy Matches are equally as good at delivering for singles aged 50+ keen to online date, explore new opportunities or start out on something new.

As founding members of the ODA – the online dating industry’s regulating body – the Muddy Matches values and traditional way of online dating are closely matched to those of our friends at Lumen; honesty, openness, fairness and trust. Indeed, at Muddy Matches our own 50+ singles community looking for love continues to grow at pace as singletons from all walks of country life put their faith in us to inspire some rural romance.

More than 35% of our active singletons are now aged over 50, attracted to Muddy Matches thanks to our focus on matching people based upon shared interests, experiences, aspirations and outlooks on life.

Above all, as the UK’s leading country life online dating website by a clear country mile, we celebrate a slower pace of living and the simpler things in life that our members hold dear.

Let us not forget that an appreciation of fresh air, nature and the green space on our doorsteps runs deep. In fact, our active Over 50s singles community is muddier than most:

• 19% have a passion for the National Trust and country houses
• 49% love pulling on their walking boots
• 36% engage in traditional country pursuits
• 17% enjoy getting their fingers green in the garden
• 21% are twitchers with an interest in bird watching

Of the Over 50s community getting themselves out there on Muddy Matches, 71% are wholeheartedly committed to unearthing a second shot of true love; having been separated, divorced or sadly, widowed.

Regardless of motivation, our appeal also extends to those wanting a somewhat old-fashioned sense of courtship where manners matter, common courtesy comes as standard and respect rules the roost. We do our utmost to keep things decent and in the spirit of fun.

Leaving Lumen when the app shuts? Then give Muddy Matches a fresh look; our active Over 50s singles, living the country lifestyle, can offer a welcome breathe of fresh air right when you need it.

Go on, get yourself out there.
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