Affection for British farmers reaches record high

Monday, July 20th, 2020

Amid a challenging year, public love and support for British farming has reached a record high according to a new independent poll – and, as the undisputed, original home of farmer dating in the UK, we are delighted to hear it at Muddy Matches.

A Farmer Favourability Survey commissioned by OnePoll reveals that 75% of people now voice a positive view of UK farming; the highest figure recorded since the survey started 9 years ago.

It is also a 11% point swing in farmer popularity since the summer of 2018 as ambiguity towards those in farming subsides.

As our latest ad reminds outdoors-loving singles with a passion for country life; across the fields, down the lanes and into the nation’s cowsheds, love is in the air – and this time, the Great British public are fully breathing it in when it comes to admiration for our farmers.

The muddy pollsters believe the results recognise farmer, producer and grower efforts to keep the nation fed and watered throughout the lockdown with the public becoming more educated on food supply chains.

three-year high 88% of the public also feel that a productive farming industry is important to British identity and way of life.

Muddy Matches also believe a renewed appreciation of the countryside, rights of way, rural life and outdoor space whilst cooped up will also have influenced opinion, despite often being a much discussed, underfire topic on farming forums.

The results come thick and fast after 1 million people signed the NFU’s petition urging the government to protect British food standards in future trade deals.

The National Farmers Union have said the are ‘extremely thankful for this huge show of public support and the increasing value they place on quality British food.